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subscribe to style file blog via RSSoperations this summer: bbq’s and the meatpacking district
June 26, 2008 6:18 pm
Backpacking through Europe with a couple of your best friends is pretty par-for-the-course after college graduation. Returning to the States with a plan to import European workwear and sell it to fashion-forward New Yorkers? Less usual. But Operations founders Michael Leen, Matteo Gottardi, and Johannes Mahmood have been amply rewarded for their hits off the can-do-spirit pipe. Since opening the first Operations shop in Soho in 2004, the trio has gone from tweaking pieces like Russian military trenches to designing original collections for both men and women, collaborating with Levi’s on a range of co-branded sportswear, and making plans for a second Operations store in the Meatpacking District. Due to open in August, the new boutique will better reflect the Operations aesthetic that’s emerged over the years, according to Leen. “Obviously, that utilitarian feeling will be there, but the look is sharper, a bit more sophisticated,” he explained over hot dogs at one of Operations’ bi-weekly summer barbecues last night. “You know,”
Gottardi added, “because we’re all ’serious’ now. Super-pro. But we’re still going to have barbecues.”
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