pugh’s paris bound
June 26, 2008 11:13 am

If you’re looking for proof that Gareth Pugh is not a wacky flash in the pan, here it is: Yesterday he was awarded a €150,000 (approximately $236,000) prize from ANDAM, France’s National Association for Fashion Development, which has previously recognized Martin Margiela and Viktor & Rolf. As part of his award, Pugh will be showing in Paris in September, which he’s pretty chuffed about. We reached him just as he was preparing to transform himself into a grasshopper for a British Vogue shoot with photographer Tim Walker (Tim Burton and Helena Bonham Carter were also there). “This is amazing,” Pugh said of his win. “It think showing in Paris is going to give the me necessary kick in the back side, and it’s also a change of scenery from London. I want longevity, of course, and I also want to be taken more seriously.”
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