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April 18 2014

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all about eva

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Evapadberg

Claudia Schiffer may be Germany’s most lauded export, but within the country’s borders, Eva Padberg towers over the other home-grown goddesses. Though she’s not so well-known in the rest of the world, Padberg’s friendly charm, non-threatening style, and willingness to pose for local lad mags as well as regional fashion fodder have earned her countless magazine covers, commercials, the rank of “Sexiest Woman in the World” from the readers of FHM, nonstop editorial coverage, and, beginning in 2007, a coveted position as Mercedes-Benz’s brand ambassador. Ellen von Unwerth’s images of her draped over or around Mercedes-Benzes adorn almost every corner of the city. At a cocktail party hosted by German Vogue at chic boutique The Corner to honor Phillip Lim, Padberg explained why Berlin fashion excites her. “It is naughty and not too sweet,” she said. “Berlin is a little dangerous, artistic, musical, and sexy. I really like representing it, especially for Mercedes-Benz. I love to drive my Benz.”

Photo: Ana Finel Honigman

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