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subscribe to style file blog via RSScelebrating the new missoni store in “the hamptons of italy”
July 7, 2008 1:50 pm
Margherita Missoni has been to the Hamptons only twice in her life. Before we pity her lack of Long Island experience, however, she’s quick to point out that she grew up making weekend drives to an Italian coastal town called Forte dei Marmi: “[It] is the Hamptons of Italy, for sure. So I know all about the social rituals of weekend resort towns.” Starting last week, she should have a pretty firm grip on their shopping rituals, too, since the family business just opened an outpost in the downtown center of the seaside village. Because her mother, Angela, is hard at work on her Spring collection, Margherita hosted the celebration, which is the first in a series, including another one in Marbella, Spain, next weekend, then Los Angeles and London by the end of the year. On Saturday, Missoni and friends closed down the Via Montauti for vino, prosecco, local seafood, and what seemed like all the prosciutto under the Tuscan sun. Joining her was much of the Euro-class set, including Matilde Borromeo, Coco Brandolini, Eugenie Niarchos, Micol Sabbadini, and Noor Fares. Later that evening, Sabbadini threw herself a 25th birthday party with a seventies-themed beach rave. “This is the perfect place to find a costume,” said Niarchos of the new Missoni boutique, though she was already in a pair of theme-appropriate floral bell-bottoms. However, she picked up a few dresses just in case, adding with a sigh, “But I like having options. Perhaps I’ll change halfway through.”
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