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July 10 2014

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denim gets the issa treatment

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Issa1

Marie Antoinette, Elizabeth I, the Empress Josephine: Issa’s Fall/Winter collection sourced its inspiration from some of history’s most legendary clotheshorses. But that’s not to say designer Danielle Helayel doesn’t have a soft spot for the modern shop tart. “I really wanted to have some clothes in the line that were both stylish and machine-washable,” Helayel explains of her capsule denim collection, which launches next month. It’s true: Most of us don’t have ladies-in-waiting just hanging around, hoping to launder our precious garments, which makes Issa’s couture-tailored denim dresses, trousers, jackets, and waistcoats a welcome addition to the wardrobe of any girl slack about getting to the dry cleaner. The new pieces are debuting in antique blue, cream, and forest green washes; the silhouette is seventies va-va-voom: i.e., not the kind of stuff you want to risk shrinking. Air-dry, in other words.

Photo: Courtesy of Issa

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