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karen millen picks a daisy

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Nothing adds cachet to an established brand quite like the sparkle of golden youth—particularly when the young’un in question boasts rock-star roots and model looks. Cue U.K. high-street brand Karen Millen’s inspired idea to enlist Daisy Lowe (daughter of Gavin Rossdale and Pearl Lowe and all-around London It girl) to star in its holiday ad campaign. The video will be shown on the Karen Millen site once the Grace Jones-meets-goth Victoriana collection lands in stores this fall. But first, Style.com has an exclusive look.

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