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lather up, feel cooler

July 21, 2008 9:40 am

Apothiahandbodywash2

As the self-proclaimed “curator of cool,” Ron Robinson, trendsetter and beauty-buyer extraordinaire, has been satiating L.A.’s product fiends for the past 25 years by introducing the under-moisturized and scent-seeking masses to brands like Kiehl’s, the House of Creed, and L’Artisan Parfumeur long before they became household names. It’s no surprise, then, that his in-house fragrance line, Apothia Los Angeles (that’s shorthand for “apothecary + utopia,” BTW), is a favorite with everyone who visits his Apothia boutique at Fred Segal. For those of you who don’t just want to spritz on essences of fig, clean linen, or geranium but want to bathe in them—literally—you’re in luck: Robinson just released Apothia Hand & Body, a line of eight new hand and body washes that are paraben- and sulfate-free—not to mention an exercise in total luxury. Looks like he’s done it again.

—Celia Ellenberg

Photo: Courtesy of Apothia

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