line up, lash out
July 31, 2008 10:41 am

Even if you’ve been faithful to one mascara for the greater part of your makeup-wearing life, today is the time to consider a little infidelity. For one day only, Lancôme’s revolutionary new battery-operated offering goes on sale at select counters in limited quantities—not to be available for purchase again until its official launch in November. Ôscillation, the world’s first “powermascara,” has a patented application brush that, with a little practice, will keep you coming back for more. The product features a formula designed to work specifically with the brush’s 7,000 micro-oscillations per minute, a combination that completely wraps each individual lash in product for maximum separation and extension—no zigzagging hand gyrations required. If waiting in line for new technology isn’t your thing, Sephora.com has managed to secure a limited quantity as well.
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