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August 27 2014

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milking it: from mariachi to a mechanical bull, this gallery knows how to party

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Fumanchu

The crowds massing outside Milk Gallery last Thursday may have shown up expecting yet another air-kissy art do, but once inside, the scene proved rather otherwise. For the studio’s tenth anniversary Summer BBQ & Staff Photography Show, Milk went all out, even trucking in a mechanical bull. After taking in the photos, natch, folks spilling out onto 14th Street passed the loooong wait in line for grilled goods by rubbing elbows with anyone and everyone from Sue Stemp to Russell Simmons, Julia Restoin-Roitfeld to Terry Richardson, David Schwimmer to Kirsten Dunst. And after a chorus of “La Cucaracha” by the mariachi band, Fu Manchu took the stage. What did all of this have to do with art? Not much, according to Milk creative director Mazdack Rassi. “We just wanted to do something memorable for our employees and the people who support Milk every day,” Rassi says. “A mariachi band and a mechanical bull—who’s going to forget that?”

Photo: Jimi Celeste/PatrickMcmullan.com

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