something in the hair: juan carlos obando expands into shampoo
July 14, 2008 9:55 am

West Coast fashion talent Juan Carlos Obando, a.k.a. the man who taught himself pattern-making by meticulously deconstructing Azzedine Alaïa jackets, has added another title to his ever-expanding list of vocational attributes (he’s also the CEO of his label and the interactive art director for various web sites): creative director of a haircare brand. “No.4 is a high-performance assortment of haircare products which runs parallel to the fashion design cycle each season,” explains the Colombian expat. The 15-piece collection, which is made from certified-organic essential oils and extracts, will make its debut as the sole sponsor of Obando’s first runway show in New York this September. So will Obando be expanding into makeup? “Lets just say that’s a well-guarded secret,” he said.
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