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november 10, 2009

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Designer update

tom ford and erykah badu = sweet smell of success

July 22, 2008  9:47 am

Erykahbadu

Given that it’s coming from one of the fashion industry’s visionaries, it’s not that surprising that the launch of Tom Ford’s newest fragrance is as much about the advertising image as it is about perfume itself. White Patchouli, which is a modern twist on the classic bohemian (read: dirty hippie) ingredient, will be available in September, along with a series of black-and-white photo ads—produced by Ford, shot by Mert Alas and Marcus Piggott, and starring… Erykah Badu. The Grammy Award-winning singer, known for her neo-soul musical stylings and eccentric fashion sense, credits the collaboration to a “mutual respect and admiration” between herself and the former Gucci group designer. “I trusted him to pair my image with a fragrance that was exquisite, and he did that and more,” she says. “I look forward to working with him again.” In the studio, perhaps? Ford seems like he’d have a great contralto.

—Celia Ellenberg

Photo: Courtesy of Tom Ford Beauty

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