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november 09, 2009

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Social intelligence

a night up in smoke

August 6, 2008  12:00 pm

Rosieperez

Now I’ve been to my fair share of movie screenings in this town, and I can say with some authority that last night’s Peggy Siegal-hosted New York premiere of “Pineapple Express,” a film that many classify as a hybrid of “Half Baked” and “True Lies,” was a tad odd. Or maybe “blurry” is a better word. For one, when the director and cast came up to introduce the film, which is typically a quick affair with a few pleasantries at these types of functions, the speeches veered into profane and pro-marijuana territory. As the likes of James Franco, Seth Rogan, and Rosie Perez (”Holy s–t, it’s Rosie Perez,” was how the producer introduced her) took the stage, there was a “Holy F–k,” two “Jesus Christs,” one “Get high!,” and at least three calls to “Smoke weed!” “We’re watching a pot movie,” one of the producers explained, “so I’m looking for a little more enthusiasm!” Enthusiasm from potheads is a bit of an oxymoron, no? Anyhoo, at a self-conducted pre-screening poll, I discovered more than a dozen patrons (including socialites, models, musicians, and other respected members of the New York scene) had made personal tributes to the herbal remedies romanticized in the film, so to speak. “Why was only Seth Rogan allowed to get into character?” one of these people asked. “I’m a Method audience member.” At the after-party at Tenjune, it was hard to tell if things were getting weirder, or if I just had a contact high. ‘Cause I could have sworn I saw Rosie Perez stroll into the VIP area holding hands and getting snuggly with Ed Norton.

Photo: Bryan Bedder/Getty Images

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