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ahoj, mate

August 14, 2008 12:33 pm

Both ethics and aesthetics are top priority for British-trained Danish knitwear designer Iben Høj (who has done freelance work for Marni and Marc Jacobs) this season as she introduces two collaborative projects. Working in cooperation with a fair-trade project in Katmandu, Høj is launching a made-in-Nepal cashmere lounge line. She’s also just released her fifth illustrated flyer (which I avidly collect), this time featuring the work of Finnish artist Laura Laine. “When I decided to start doing printed material, I wanted to do something different, something that would underline the spirit of the line,” Høj explains. “I photograph my knitwear on a hanger with backlight to underline the lightness and ethereal essence of the collection. I felt that artwork was more interesting than shooting on a model. Laura has a very special, very atmospheric style, light and beautiful, but also unsettling,” says Høj. “Luckily she said yes!” For more on Iben Høj, see www.ibenhoej.com.

—Laird Borrelli-Persson

Photo: Courtesy of Iben Høj

tags: Laura Laine