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ladies and gentlemen, the sex beatles

August 4, 2008 3:08 pm

Apc2

Jean Touitou has an interesting remedy for jet lag. The A.P.C. impresario was not super-psyched that he had to travel 12 hours to Tokyo for his latest store opening, so to make some extra fun for himself, he decided to put on a show. “I said to myself, I’ll travel to play live songs I’ve never sung before, with people I’ve never played with,” he recalls. “I told the audience, ‘the name of this band is the Sex Beatles.’ Hell, no one laughed.” Maybe if Touitou decides to reunite the Sex Beatles for a performance at the other recently opened A.P.C. store, on rue Marseille in Paris, his audience will get the joke. And next time, he’s committed to function over form, at least musically. “I’m going to stick to a poor-boy’s guitar; the 1960 335 Gibson I used in Tokyo went out of tune in the humidity. I wanted to look good with that red guitar. Ah, fashion.”

—Maya Singer

Photo: Shoichi Kajino

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