blog

MEMBER SIGN-IN

We're sorry, we can't find the username and password combination you've submitted. Please try resubmitting your information. Please note, username and password are not case sensitive.

Not a Style.com member? Join now, it's free and easy.

USERNAME PASSWORD

Remember me next time

forgot Sign-In Information?

submit

NOT A MEMBER?

Join Style.com to get full access to our special features and community. It's fast and free.

join now

JOIN NOW

We're sorry, but we could not accept your request. Incomplete/incorrect fields are highlighted in the form below with a ! symbol. Please fill out these fields and click submit.

To access this feature, fill in the fields below and click "Submit." To get full access to Style.com's special features and community, join now

USERNAME

PASSWORD

E-MAIL ADDRESS

CONFIRM PASSWORD

Please send me occasional e-mail updates about new features and special offers from Style.com.

Yes No

I understand and agree that registration on or use of this site constitutes agreement to its User Agreement, Privacy Policy, and Mobile Terms and Conditions.

SUBMIT

longchamp’s seventies reissue

August 8, 2008 9:25 am

Longchamp3

Longchamp celebrates its 60th anniversary this year, and naturally, the occasion has inspired some retrospection on the part of the brand. Though it wasn’t exactly practical for Longchamp to revive the pipes and smoking accessories that launched the house, managing director Jean Cassegrain has seen fit to reissue the original Longchamp handbag, the LM. Designed by his father, Philippe, and originally made to be sold only in Japan, the logo-splashed LM was introduced in the early seventies and paved the way for Longchamp’s iconic natural-grain-leather-and-nylon Pliage bags. “We wanted to come up with a project based on our history,” Cassegrain explains, “but we also felt that the seventies design of the LM could be very contemporary and relevant, too.” The reissued LMs arrive in Longchamp stores this month, and Cassegrain says he expects them to become a brand staple; new interpretations of the style are due next year.

—Maya Singer

Photo: Courtesy of Longchamp

tags: