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subscribe to style file blog via RSSmariage freres arrives in L.A.
August 13, 2008 11:41 am
Zainab Sumu, a former sales manager at Comme des Garçons who opened an eponymous and very popular boutique in her Hollywood apartment last year, is about to kick-start yet another retail trend on the West Coast: She’s introducing an aromatherapy collection and an exclusive tea assortment. And not just any tea, but the famed French brand Mariage Frères, which up until now has been unavailable in Los Angeles. “Angelenos appreciate an alternative and highly curated selection of products when they’re shopping,” says Sumu, whose knack for merchandising African art alongside brands such as Azzedine Alaïa, Azzaro, and Martin Margiela have established her as a force to be reckoned with. Fans of Zainab (that includes you, Kate Beckinsale) can expect to find further additions to the store next month, among them Galliano, Anne Valérie Hash, menswear, music, and a book library. For those beyond SoCal, an e-commerce site will also be launching. Zainab, 1843 N. Cherokee Ave., suite 411, L.A., (323) 469-3848. For more information, see www.zainabonline.com
tags: Zainab Sumu
