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november 24, 2009

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Social intelligence

teed off in copenhagen

August 6, 2008  3:14 pm

Eatingshirt

The must-have fashion week accessory seems to be the charity tee. Last season, Vogue staffers were hawking T-shirts for a worthy cause (7th on Sale). At this year’s Copenhagen fashion week—which kicks off today; watch this space for coverage—the Danes are using the same ploy to raise money to fight eating disorders. The shirts, which have slogans such as “Eating Is the New Black,” were designed by Klaus Samsøe & e-types. May Andersen and Oliver Bjerrehuus are featured in the accompanying campaign, which grew out of the Ethical Charter to protect Danish models that was established last year. Talk about fine Daning.

Photo: Sacha Maric/Courtesy of Danish Fashion Institute

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