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subscribe to style file blog via RSSwe (women, that is) are now amused
August 12, 2008 11:54 am
If the family that prays together stays together, it stands to reason that the menswear brand that works collectively on everything from developing prints and patterns to making lookbooks will eventually, in like spirit, launch womenswear together, too. Such is the state of affairs at Modern Amusement, a fashion house so committed to its kibbutznik principles that creative director Mossimo Giannulli would prefer never to be mentioned by name, much less speak on behalf of his team. “Our girl has been stealing her boyfriend’s Modern Amusement for a few years now,” he explained, bowing to necessity, when asked why the label had decided to branch out into womenswear. “Adding women’s pieces really rounds out the brand.” Beyond
that, the clothes must speak for themselves: Inspired, notionally, by a squadron of muses including Lou Doillon, Annie Hall, and Françoise Hardy, the debut collection riffs less on its references’ particular styles than on the insouciant chic they all share. Ruffled minidresses, pleated party skirts, and vintage-inspired blouses are all femme; standout items stolen from the boyfriend closet and duly tweaked by the Modern Amusement team include slouchy wool trousers, cropped blazers, and V-neck cardigans.
The couples that dress together do, apparently, look best together.
Courtesy of Modern Amusement
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