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April 16 2014

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Back Again: Pendleton

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Humberto Leon knows a thing or two about detecting the difference between a fair-weather trend and a bona fide classic. Take Pendleton, an Oregon-based brand that’s been around since 1909. “Pendleton is an integral part of the American clothing industry, and at Opening Ceremony it’s our job not only to support young designers but also to recognize brands that have a heritage,” he tells us. Hence the fall delivery of button-down jackets, backpacks, earmuffs, and assorted apparel, most of which feature Pendleton’s signature Native American prints. The bright patterns have been spotted upon the streets of Tokyo of late, and if that combined with booming sales doesn’t scream trend re-emergence for the family-owned business, we don’t know what does.

Photo: Linlee Allen

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