August 30 2014

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blasblog: purses and pampering at anya hindmarch


The professionally fashionable are a notoriously crafty lot when it comes to store parties; the majority of us would never deign to leave without a gift bag and have probably eaten or drank our weight in booze and shrimp cocktails at some point in our careers. (Hell, I’d go to the opening of a Joyce Leslie store in Hoboken if there was reward waiting for me.) Keeping that in mind, you’ll understand why Anya Hindmarch’s spring preview at her Meatpacking District showroom yesterday afternoon was such a big hit with ladies who like to be pampered. Not only was she offering food and drink (and we’re talking classy kinds at that, like tea sandwiches, Champagne, and lime Jelly Bellys), but there was also a manicure station and the possibility of picking out some of Hindmarch’s adorable handbags. But with swag comes choices: Poppy Delevingne didn’t know if she should get widow’s-gray nail polish or hooker red, but this being the Meatpacking District and all, where hookers ran the late-night scene, she went with the latter. Zani Gugelmann left early to buy some gum, claiming she had had one too many cucumber-and-salmon sandwiches. And in the middle of it all was Hindmarch herself, wheeling and dealing her selection of luggage, totes, purses, and envelope clutches—the bag business that, as she herself is still surprised to say, she started 22 years ago. “Can you believe it’s been that long?” she sighed. “I started it when I was 18, and I’m still at it.” She’s finally taking a break this weekend. With her husband and daughter, she’s headed out to the Hamptons for the very first time. While she said she’s pleased that she’s missed the summer crowds by going after Labor Day, she’s not excited about the weather. Before co-hostess Bonnie Morrison could even point out the benefits of a beach drizzle, Hindmarch cut her off—”You can’t sell a British girl the benefits of rain!”

Photo: Courtesy of Anya Hindmarch

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