Subscribe to Style Magazine

blasblog: the FOA (friends of avery) area


Early yesterday afternoon I bumped into former New York Ranger Sean Avery meandering Chelsea in hot pursuit of sunflowers. With a big smile on his face, he told me he was scouring the city for the big yellow flowers to decorate his very own personal VIP area at the Beatrice Inn that evening. Despite my chuckle at such a ridiculous claim (who asks for their own exclusive den in what is already a famously exclusive club?), when I hoofed it over to the West Village late last night I realized that this was no joke. There was in fact an Avery lounge that the fashion fan had spent the afternoon setting up, going well beyond a handful of sunflowers: Roses and birds-of-paradise were placed throughout the small salmon-colored room off the lounge’s main bar, snacks such as raisins and chocolates were arranged on tables and the mantel, and he had a man put on a suit and guard the door with a clipboard (since he wasn’t sure who he would want in his area, a friend scribbled down a list of VIPs that included Kermit the Frog, Scooby Doo, and Snoopy). Who did get in? Jefferson Hack, fresh from his Another Magazine dinner at Dustin Yellin’s house in Brooklyn, was there with Milk Studio’s Mazdeck Rassi and Jacquetta Wheeler, and so were Sean Lennon, Paz de la Huerta, Angela Lindvall, and Ivanka Trump, the last of whom allegedly sneaked in before the Avery ownership took over. Charlotte Ronson had to split her time between Avery’s VIP area downstairs and the family reunion of sorts that was taking place on the upstairs dance floor, as the evening was the unofficial after-party for her after-party. Brother Mark was in the DJ booth, half sister Annabelle Dexter-Jones was on the dance floor, and twin Samantha (not surprisingly) snuggled with Lindsay Lohan in a booth. “I just wanted to know that me and my friends would be taken care of,” Avery said of his desire to mark his territory. “I like my space, and I don’t like to wait for anything. And I like the place to look nice, too.” Here’s the kicker: He’s apparently arranged to keep his VIP area through the rest of fashion week.

Photo: Derek Blasberg

Social Intelligence