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July 26 2014

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bono: keeping his day job for now

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The Spring ’09 showing for sustainable fashion label Edun at the Mini rooftop was a multimedia affair: models posing in African-inspired khakis and zigzag-patterned wrap dresses, a brief Q&A with designer Ali Hewson, a clip from a documentary about Uganda, and a DJ set from Vito Roccoforte and Gabe Andruzzi of the Rapture. Hewson and her husband, a musician you may have heard of named Bono, launched the for-profit company in 2005. (They also introduced Helena Christensen to fair trade, the Danish supermodel revealed when we approached her at the bar.) Relying on organic dyes and pre-cuts, the Edun threads on display were made in Africa, India, and Peru. So what kind of a role does Hewson’s high-profile husband play in the whole thing? “He’s brilliant as a mentor and a guide. It’s great for us to work in this micro way and feed back into the macro stuff that he’s doing with governments,” the designer said, sipping an African-rum cocktail. But pop star clothing lines are so in—the U2 headman really isn’t doing any sketches? “He may be,” Hewson allowed. “But we’re not using them.”

 

Photo: Roger Kisby/Getty Images

 

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