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August 20 2014

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getting animated with tod’s

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When Tod’s screens Pashmy Dream, the short film directed by Diego Della Valle pal Dennis Hopper and featuring the campaign star, Gwyneth Paltrow, at a dinner in Milan tonight, the crowd will be strictly friends-of-the-brand. But come tomorrow, the six-minute movie will be available for download on the brand’s Web site along with, among other things, the installation by art director Felice Limosani that greeted editors and retailers at the label’s presentation. The first part of Horsing Around looks like a movie itself, but it’s actually an animation of many hundreds of drawings, 24 per second to be precise. Why animate a horse? Tod’s Claudio Castiglione explained, “First, there are the saddlery details in the new collection; then there’s the fact that the drawings are all handmade, like our products; finally, it’s a reflection of how modern the brand is. We could’ve photographed a horse, but instead we used technology to animate it.” Got that? In other news, the company has added sterling silver and leather jewelry to its lineup.

Photo: Courtesy of Tod’s

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