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July 29 2014

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In Milan, It Looks Like Snow

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Moncler will celebrate its first boutique in Milan, at 7 Via della Spiga, with a cocktail party tonight. Designed by Gilles & Boissier to evoke a chalet, complete with wood paneling and fir cones scattered about, it’s the deluxe outerwear brand’s eighth store worldwide. Next up is Aspen, a natural fit with its ski resort, followed by Hong Kong. Manhattanites will have to do their shopping long distance, or visit Bergdorf’s, which stocks the label. Or, consider this third option: Gap. Its gray-flannel puffer (the one on Lily D. in the ads) is a dead ringer for a jacket on the racks of Moncler’s new shop.

Photo: Courtesy of Moncler

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