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february 09, 2010

Social intelligence

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Social intelligence

paris fashion week: denim for charity

September 30, 2008  11:59 am

Lee Cooper stylist Lou Doillon is currently filming in New York, so she missed Lee Cooper’s 100-year anniversary auction at the Drouout Montaigne auction house in Paris last night. But plenty of fans turned out to snap up one-off and limited editions created for the brand’s global denim charity project, undertaken in association with the Red Cross and Designers Against AIDS. Highlights included a denim jacket customized with jewelry by Jade Jagger, a dress by Giles Deacon, a denim Barbarella outfit by Paco Rabanne, crystallized Swarovski jeans, and a three-piece ensemble by Diane Pernet (who was a designer before she turned filmmaker). The two record setters: the customized orange Land Rover parked out front (that went for 24,000 euros, or about $33,700) and French design wunderkind Ora-Ito’s “Ora-gami Jackets and Jeans,” constructed with what the designer calls “simplexity.” “Transforming Ora-Ito’s idea into one piece of denim took three or four months—there are like 40 ways they can open,” noted Lee Cooper CEO Stefaan Le Claire. The ensemble went for 17,000 euros (about $23, 900). The online extension of the auction will continue on eBay throughout the year, with proceeds earmarked for AIDS awareness and treatment efforts in Africa and Asia.

Photo: Courtesy of Lee Cooper

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