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July 31 2014

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samantha pleet’s second career: film

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Fashion week is starting to feel like a film festival. Last Thursday, Tara Subkoff screened her Fame Fatale short, starring her new collection for Bebe; a day later, Scott Sternberg bowed his Band of Outsiders videos starring Kirsten Dunst; tonight, Melissa Coker of Wren will debut the Alia Raza-helmed Another 3 Women. Moving pictures are all the rage, it seems. But no one can accuse Samantha Pleet of jumping on the bandwagon: For a few seasons now, the Brooklyn-based designer has been giving her collections the celluloid treatment, borrowing the skills (and equipment) of her talented friends. Samantha’s Season of Wonders, as Pleet dubbed her presentation last night, projected a video installation directed by artist Tom Hines (a pal); starring, among others, writer Eviana Hartman (Pleet’s partner in the brand Bodkin); and set-designed by Patrick McGovern (Pleet’s husband.) “It’s kind of inspired by the Czech New Wave film Valerie and her Week of Wonders,” Pleet explained of the video. “We wanted it to have that same sense of disoriented time and place, like you’re not sure where you are.” As for Pleet, she knows exactly where she is: the catbird seat. As well as her popular eponymous line and the sustainably produced Bodkin (which was recently picked up by L.A. store Vie), Pleet is the mind behind Rapscallion, a collaboration with Urban Outfitters due in October. And her next stop is Hollywood. “We’re going to be doing a pop-up store in L.A.,” Pleet said of the Rapscallion launch. No word on who’s bidding on the film rights.

Photo: Thomas Hines

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