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subscribe to style file blog via RSSthe house of diehl world tour
September 10, 2008 1:24 pm
Cut-and-paste fashion label the House of Diehl is taking its popular Style Wars live performances around the world, co-founders Mary Jo Diehl and Roman Milisic told us this week. Milisic said the duo will host a “fast-fashion battle”—in which competitors must snip, glue, burn, and spray-paint their way to a winning ensemble, and throw it on a model, in less than five minutes—in cities on six different continents. (They’ve been rolling into various hotbeds of U.S. hipsterdom since October.) “MacGyver meets Mizrahi!” Diehl enthused. The L.A. Times has, perhaps a bit more accurately, described Style Wars as “Project Runway for the Club Kids.” Just back from Johannesburg but only having locked down the other five continents earlier that day, Milisic and Diehl said they have London and Buenos Aires slated for fall. They’re hoping to stage a “battle” in Hong Kong in early 2009, followed by one—their biggest ever, they hope—in New York that will bring all the winners together for an international battle royal. And the growth plan for Style Wars doesn’t end there: According to Milisic, they’ve been in talks with MTV and the CW. “Our support in terms of high-level fashion has always been on a more European side, because they have that world of deconstruction: Hussein Chalayan, Von Beirendonck, Viktor & Rolf,” Milisic said. One of the ideas behind the global expansion is to sew up that gap.
tags: House of Diehl, Style Wars
