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Style File Blog

february 13, 2012

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LifeStyle Mirror Launches With Daphne Guinness

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"It's a mix between a concept store and a mega-mall," Emanuele Della Valle (son of Tod's...

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Saturday Night At Milk Studios: Alejandro Ingelmo And Ostwald Helgason

02:02 PM

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Designer update

trovata interrupts fashion week for a (very) brief political moment

September 6, 2008  12:56 am

What do cotton, vegetable oil, and Jack Kerouac all have in common? Anyone who attended yesterday’s Trovata show knows the answer to that one: a school bus. Trovata founder John Whitledge has retrofitted an old bus to run on vegetable oil, and soon, with the support of Cotton, Inc., he intends to get on the road in said bus for a tour of Trovata’s America. In the meantime, however, the Trovatans had hauled the bus to the west side of Manhattan and are having it serve as the foyer to the 11th Avenue space where yesterday’s show was held. Typical Trovata fashion week shenanigans? Perhaps. But never mind all that. “I just found out I’m distantly related to Barack Obama,” said Whitledge, after the runway had cleared. “His sixth great-grandfather was a Whitledge,” he went on to explain. “And there aren’t that many of us, so I feel pretty sure about the lineage.” What with all the Sarah Palin melodrama putting family front and center in the 2008 campaign, it seems fair to wonder how John Whitledge serves the Obama brand. “Geez, I don’t know,” Whitledge demurred with a laugh, when asked this very question. “You saw the show—you tell me.”

Photo: Don Ashby

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