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July 25 2014

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worth a whistle

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At Luella on Monday morning, where the not-so-controlled chaos is turning it into London’s very own Marc Jacobs event, the buzz was about the dresses spotted in the crowd, namely this Monet-inspired watercolor number. Was it Chloé? Thakoon? Marni? Try Whistles. Once the shopping destination for the home counties set (read: dowdy), the chain store has had a stunning transformation owing to—is there a retailer she can’t transform?—Jane Shepherdson, the woman who made Topshop the international shopping destination it is today. Shepherdson banished the ubiquitous skinny jeans and loose blouses (“I’m done with that silhouette,” she told us) and has brought in a Lauren Bacall-ish postwar look of crepe de chine blouses and mannish trousers. The kicker? Most of the items ring up at less than £150 (about $270), which means we’ll be seeing a lot of Whistle converts this week.

 

Photo: Courtesy of Whistles

 

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