August 23 2014

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a seoul shopping secret revealed


“Meet my Korean wife,” is how Terence Koh introduces friends to the scintillating and stylish woman who is often with him in New York and elsewhere. But in her native Seoul, Yoon Lee is known first and foremost as one of the city’s top artists and the designer responsible for the magical interior at Tom Greyhound Underground, Korea’s answer to Colette. Tucked away behind Hermès in Seoul’s Dosan Park, where the city’s usual-suspects roster of international luxury brands are clustered, Tom Greyhound Underground is an unprecedented gem on the Korean high-end fashion scene. Lee, who studied architecture at Harvard and now lives in Berlin, lined the entrance with swelling walls of moss and decorated the interior with coils of blond hair, Virgin Mary sculptures, stuffed owls, and other intriguing artifacts. “The whole space was inspired by a merry medley of fairy tales,” she explains. Two local socialites at the VIP dinner for Seoul’s fashion week, clad in Ann Demeulemeester and Alexander Wang, confessed that they had only worn Chanel and Gucci before Tom Greyhound Underground provided a rabbit hole into the wondrous world of avant-garde international fashion.



  1. JLCHICAGO says:

    love the design of this building. it still fascinates me that there isn’t more coverage on the design, fashion and nightlife scene in seoul…

  2. HeatherSMT says:

    It sounds like a beautiful place. I may have to add it to my bucket list of places to see. Thank you for the information and pictures.

  3. Jamesch says:

    This is architecture at its finest. I wish now that I continued to be an architect.

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