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november 23, 2009

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Social intelligence

allow us to introduce sasha fierce

October 23, 2008  4:18 pm

L’Uomo Vogue celebrated its Sean “Diddy” Combs cover story on Italian time. Which means that by 8 p.m. (2 a.m. Milan time), 1Oak was already filled with Champagne, Cîroc, and models dancing on couches. The Meatpacking District club dressed up for the occasion, sporting billboard-sized shots of Combs from L’Uomo’s October issue. Combs himself looked dapper in a three-piece Sean John suit, sporting some quirky accessories: a bow tie, a pocket watch, and an arm in a sling (no comment on the injury). It didn’t stop him from getting down with a who’s who of hip-hop royalty, including everyone from Eve to Cassie, Diddy’s Bad Boy labelmate and rumored love interest. Jay-Z and Beyoncé put in an appearance and then headed out—perhaps to celebrate the pop queen’s name change. Taking a cue from her party host, Beyoncé yesterday announced that she will now be known as Sasha Fierce, the alter ego she describes as her “more sensual, more aggressive, more outspoken, and more glamorous side.” It seems Ms. Fierce wasn’t quite ready to come out to play, however, as Beyoncé avoided the dance floor. It was no matter—Zac Posen had already taken the title in a lavender suit that matched L’Uomo editor in chief Franca Sozzani’s blouse.

Photo: Johnny Nunez/WireImage

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