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July 28 2014

styledotcom Ali Hewson and Danielle Sherman open up about @EDUN_NY's future: stylem.ag/Uw9Fzz pic.twitter.com/ApccIeRLP9

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at boucheron, wearable investment options

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Nearly 200 lucky people—including Denise Hale, John Traina, Willie Brown, and Tatiana Sorokko—didn’t have the economy or the vice presidential debate foremost in their minds last night. Instead, they were celebrating Boucheron’s 150th anniversary in style at San Francisco’s War Memorial Opera House. Not that talk of finance was entirely absent from the evening; Boucheron CEO Jean-Christophe Bédos counseled guests to “consider jewelry as an investment of real and tangible value and put your money in solid and precious materials,” a remark that was greeted with applause. Fashion-wise, vintage offered a tried-and-true wardrobe investment for guests such as PR maven Allison Speer (in Armani), Angelique Soave (in seventies Halston), and Deborah Lee Minor (in Ralph Lauren). Sorokko, on the other hand, gambled on a start-up: She’s the first customer of Ronnie Escalante, a young designer fresh off an internship with Ralph Rucci.

Photo: Drew Altizer/Courtesy of Boucheron

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