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Style File Blog

may 27, 2012

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On Our Radar: Chance

11:05 AM
When I was a kid, my mom used to dress me in stripes, and ever since then, I have racked up a...

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Lara Stone’s Star Trek, And More Of Today’s Top Stories

10:05 AM

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Designer update

bo van melskens’ movable feast

October 16, 2008  4:12 pm

Creators like Karl Lagerfeld and Marc Jacobs are constantly raising the bar (and the tab) for catwalk theatrics. No wonder, then, that so many designers are exploring alternate ways to show their work, from trendy short films to artistic showroom presentations. German label Bo van Melskens has found an innovative solution to the problem of transmitting next season’s message without breaking the bank: a mobile “showbox delivery” centered around a single piece. The transportable fashion show, sent to various stores and editors, contains variations on a signature fifties-inspired dress silhouette in five different colors, and comes with an inspirational story, a CD with a specially composed soundtrack, and instructions for use, allowing viewer’s to enact their own runway show. It’s a welcome approach—as any editor who has sat through an endless fashion show can tell you, there’s nothing better than a good edit.

—Sameer Reddy

Photo: Courtesy of Bo Van Melskens

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