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April 24 2014

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holey grail: james jeans presents the perfect ripped denim

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Used to be, the best way to give your spanking-new jeans some character was to klutz out and hope for an artful snag or two. James Jeans, however, has concocted a more genteel solution: Last night, the brand fêted its new capsule collection of organic, eco-friendly jeans by inviting partygoers to take home a pair customized with rips and tears. Arden Wohl and Genevieve Jones were among the guests at the Emmanuelle Chriqui-hosted event to create their dream jeans, selecting one of three styles, specifying wash and hardware, and sketching in their damage requests on an order form. The pair worn by James founder Seun Lim, however, had come by its character more, ahem, organically. “We’re doing a limited edition from a special selvedge I got in Australia,” Lim explained. “A friend of mine found these bolts of denim at a flea market, and he bought them before asking and then told me I had to fly down to Australia to check the stuff out.” Turned out, once she’d peeled away a few layers of rot, Lim had stumbled upon a trove of denim many decades old. “It’s the kind of denim you don’t really find anymore—it’s just cotton, and the weave is a little flawed,” she noted. “But it’s also the type where, when you put in the wash, it just naturally gets that really great fade.”

Photo: Gary Gershoff/WireImage

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