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October 8, 2008 12:24 pm
You know it’s going to be a strange night when the party starts with the appearance of a giant white Samoyed, a live snake, and a five-foot-tall stuffed unicorn. Those were some of the goodies found at a treasure hunt hosted by Boucheron to celebrate its 150-year anniversary in London last night. Guests such as Amy Sacco, Matthew Williamson, Graeme Black, Alexandra Shulman, and Daphne Guinness were sent out in chauffered limos with cards bearing words such as “enchanting” or “curious.” Their mission: to come back with an item that best represented their word. Sound naff? Well, the incentive was pretty enticing: Each member of the winning team—Brit actress Rosamund Pike and Boucheron CEO Jean-Christophe Bédos acted as judges—received the mother of all prizes, a sumptuous piece of jewelry from Boucheron worth £25,000 (about $43,400). No wonder the winning Team Sacco was grinning broadly from ear to ear at night’s end.
tags: Amy Sacco, Boucheron, Daphne Guinness, Graeme Black, Matthew Willamson
