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July 26 2014

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jay ahr’s new york pad

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“This is the chicest thing ever,” said Alex Kramer of the new space Paris-based designer Jay Ahr feted on Madison Avenue last night. “It’s like a little jewel box, and it’s the first time I’ve wanted like ten dresses at once.” Jay Ahr designer Jonathan Riss—who was also joined by Fabiola Baracasa and Roopal Patel—has been building a steady buzz since his line was picked up by Bergdorf a few seasons ago. His new by-appointment space is as elegant and comfortable as the collection that lines the walls. “I wanted girls to feel like they were in an apartment trying on dresses or just lounging on the daybed,” he said. Make that a very haute European apartment. “This place was a super-minimalist art gallery before. But my idea was to perfectly craft every detail. The molding is from the company that renovated Versailles, the marble is from Italy, all the crystal is Baccarat. There’s a sense of being transported in the middle of New York.” And although the Belgium-born Riss hasn’t had time yet to explore the Big Apple, his plans are mapped out. “I’m dying to do stupid things in the city like go to a cinema on a Sunday night or to buy food and make pasta in my kitchen.”

Photo: JACLYN SNOW/PatrickMcMullan.com

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