no cowboy boots, ever: scott schuman’s rules to live by
Gap ad? Check. Regular feature in GQ? Check. “Visual collaboration” with Gant and free tweed blazers for life? Double check. OK, we might be making up the lifetime supply of preppy outerwear, but we seriously doubt Scott Schuman (a.k.a. The Sartorialist) is in serious want of nice clothes. Or fans. At last night’s party celebrating Schuman’s in-store campaign for Gant&8212;featuring ten of the photographer’s favorite, non-famous, normal New Yorkers (read: painfully attractive, stylish, artistic types with scooters in Gant gear) hordes of Schuman’s would-be subjects and blog devotees arrived at the party for a chance to spot greatness. Between congratulations, we found out what the über street photographer was doing next. “I’m not taking over the world. That would be a lot of responsibility,” Schuman clarified. “Hopefully I’ll have my first solo museum exhibit coming up in March at the Museum of the City of New York, and I’m closer to negotiating my first book deal. I get a lot of offers, but this is the first one I’m considering taking. It would be really great. It’s through a major, major publisher, so it would be available to a lot of people.” So, almost world domination. Schuman also issued some words of advice for anyone vying for a shot on his blog. “Don’t wear cowboy boots. Men or women. If you wear black, make sure it’s a good mix of proportion and texture. All black is boring, but black with proportion, texture, shape, and surface detail is a million times more interesting.” Of course, if you’re trying to get Schuman to notice you, he probably won’t. “It’s all about a curious mix,” he said. “I love being delighted by something I never would have expected.” Now go downtown and pose.
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- editor matthew schneier covers all the news in style, from high street to high fashion, with dispatches from new york, l.a., london, paris, milan, tokyo, beijing, and more