August 23 2014

styledotcom Three questions for a powerhouse player in Brazil's fashion scene:

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paris fashion week: color me padparadscha


What’s in a name? That’s exactly the question we found ourselves asking after paying a visit to Swarovski headquarters along the rue Saint-Honoré this morning. One of the brand’s red carpet favorites, the classic Power clutch bag, has been released in a new shade for spring: padparadscha. Tongue twister, non? The rare pinkish-orange sapphire takes its title from the Sinhalese word for lotus blossom and was originally mined in Sri Lanka, though it’s been found more recently in parts of Vietnam and Africa. Who said this week was all about Paris?

Photo: Linlee Allen



  1. mannose says:

    Hey guys, we are thinking to come in front leaving Vogue far behind with different brand, different name. Can we? what will be the threat, what should be our strength, what is the weakness of vogue…..Crazy!!!! ha ha ha ha

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