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november 09, 2009

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Social intelligence

paris fashion week: swag of the week: LV platforms

October 6, 2008  3:59 pm

The collective feeling after the Louis Vuitton show yesterday morning was already one of jubilance, but trust Marc Jacobs to know how to keep the party going. Post-show, the designer handed out pairs of the patent tasseled platforms that had just walked down the catwalk to his favorite editors, thereby not only securing his position as top-favored designer, but ensuring that the LV name remained on everyone’s lips. Sure enough, by the time Lanvin started later that afternoon, Fran Burns from i-D and Victoria Young from Pop were already showing off their new kicks to the entire British contingent in block D. Jacobs certainly knows how to seal the deal.

—Gudrun Willcocks

Photo: Matteo Volta

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USER COMMENTS  (1)

  1. What a way to end the show. Swags like this are certainly meant to be appreciated!

    By thebaghag on 10/7/08 at 6:30 am

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