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pink is the new blue

October 7, 2008 9:38 am

For most brides, “something borrowed, something blue” is akin to a religious commandment. But Brides magazine is turning the usual wedding color scheme on its head with its Something Pink initiative, which supports research on breast cancer. The bridal bible asked 21 designers to create custom gowns in a rose-colored theme, with proceeds going to the Breast Cancer Research Foundation. (For those brides with more traditional tastes, sales of the ivory and white versions will benefit BCRF as well.) The philanthropic frocks, by such luminaries as Vera Wang, Reem Acra, Monique Lhuillier, and Carolina Herrera, were photographed for the November issue of Brides. One pink dress, by Anjolique, will be making an appearance in the Renée Zellweger-produced Lifetime Original Movie Living Proof, about a UCLA doctor who pioneered the development of a breast cancer drug treatment in the late eighties. The film will premiere on October 18.

—Kat Thomsen

Photo: Courtesy of Brides magazine

tags: Brides magazine, Carolina Herrera, Monique Lhuillier, Reem Acra, Renee Zellweger, Something Pink, Vera Wang