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August 23 2014

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pink is the new blue

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For most brides, “something borrowed, something blue” is akin to a religious commandment. But Brides magazine is turning the usual wedding color scheme on its head with its Something Pink initiative, which supports research on breast cancer. The bridal bible asked 21 designers to create custom gowns in a rose-colored theme, with proceeds going to the Breast Cancer Research Foundation. (For those brides with more traditional tastes, sales of the ivory and white versions will benefit BCRF as well.) The philanthropic frocks, by such luminaries as Vera Wang, Reem Acra, Monique Lhuillier, and Carolina Herrera, were photographed for the November issue of Brides. One pink dress, by Anjolique, will be making an appearance in the Renée Zellweger-produced Lifetime Original Movie Living Proof, about a UCLA doctor who pioneered the development of a breast cancer drug treatment in the late eighties. The film will premiere on October 18.

 

Photo: Courtesy of Brides magazine

 

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  1. THIB says:

    its really not the new blue just in my opinion.

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