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july 14, 2009

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Social intelligence

Blasblog From Moscow: Friends Don’t Let Friends Shop Drunk

November 21, 2008  5:45 pm

I’ve been to a lot of store parties. Making dinner out of mini-grilled cheese sandwiches and stumbling home after one too many passed cocktails is a way of life. So you can imagine my disappointment when I heard from both Mario Testino and Riccardo Tisci (two people I thought would know the coolest spots in the world) that they were going to Denis Simachev’s boutique for drinks after the Russian Vogue tenth anniversary party on Thursday night. That’s like telling me we’re going to the D&G store on West Broadway after the Met Ball. I didn’t fly halfway around the world to Moscow to go to another store party. Thankfully, though, the Russians know how to stock a showroom; below Simachev’s boutique is a 24-hour restaurant, bar, and dance floor. And with Dasha Zhukova, Camilla Al Fayed, Eugenie Niarchos, and Olympia Scarry joining Testino and Tisci, the evening was actually fun. “I wanted the boutique above to be white, with lots of light, and the bar underneath to be black and dark, like an underworld,” said Simachev, who told me he’s gone straight from the bar to the office on more than one occasion. According to the designer, the wildest night was when Mischa Barton stopped by when she was filming here last year: “She got really drunk and laid on the floor, and everyone was laughing at her. No one recognized her until the next day in pictures.” Jumping on the discotheque store trend is another Moscow designer called Chapurin. His branded drinking establishment opened earlier this year. “I create clothes, furniture, interior design, and jewelry,” said Chapurin. “And today we would like to suggest a certain lifestyle to our clients.” When we asked him what fashion and clubbing have in common, he said, “They both have passion. Without strong emotions, neither would exist at all.”

Photo: Derek Blasberg

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USER COMMENTS  (1)
  1. Mischa Barton is one of those girls who always seems to be around for quite a good laugh! I know it’s sad…

    By ShopVagabondNyc on 11/23/08 at 2:53 pm