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subscribe to style file blog via RSSEndovanera Now Not Just A Boys’ Club
November 17, 2008 12:53 pm
Los Angeles is famous for a temperate clime, so it comes as something as a surprise to find that the designers of Endovanera, one of the city’s best up-and-coming brands, are completely and totally obsessed with autumn. “Maybe it’s the fact that we don’t really get to experience a change of seasons,” muses David Hershberger, who co-founded the menswear label last year with Mitch Moseley. “Or maybe it’s just that we like darker clothes,” suggests Olga Nazarova, their former intern who, along with pal Theresa Becker-Wayman, is now helping Hershberger design the brand’s new womenswear line. Nazarova adds, “You know, moody, covered-up, not too L.A.” Not that there isn’t a nod or two toward Angeleno style. The debut Endovanera women’s collection launched for Spring 2009. Along with more urbane pieces such as slouchy tees, tailored dresses, and jackets with peekaboo cutouts, the range includes softer, more bohemian fare: tiered-ruffle skirts and bloomers conjured in tribute to Stevie Nicks. “This first season we were kind of riffing on the menswear,” says Becker-Wayman, “and then adding in more femme-y pieces as they appealed to us.” In the meantime, the Echo Park-based designers have snuck a southland influence into the most Manhattan-sleek of their garments: An angled-zip bomber, for example, comes in polished linen. “It had to be lightweight,” explains Nazarova, “so we can wear it here.”
tags: Endovanera
