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August 22 2014

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Gareth Pugh’s X-mas: A Little Merry, Mostly Scary

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If Darth Vader celebrated the yuletide, he’d have to call Gareth Pugh to score the Christmas tree the designer just created for Topshop’s Westfield store. Futuristic and unencumbered by tinsel and tchotchkes, the tree is simply sixty fluorescent “light sabres” angled in the shape of branches with a metal rod as the trunk.

The fact that Topshop asked London’s “Prince of Darkness” to design a Christmas tree for them leaves his fans hopeful that he may well be the next designer tapped to do a capsule collection. Customer reaction was expectedly mixed. Suburban mums looked askance, while small children looked on apprehensively. Neighboring shop clerks gaped at the 10-foot-tall spectacle with shock. “What on earth is that? Can’t they throw some handcrafted Santas or elves on it to cheer it up?” said Tasmin Woods, shopping with her small children. But Mr. Pugh had a script, and he was sticking to it. “Neon was an obvious choice for me,” he said, referring to the set of his Spring 2009 Paris debut show. “I think the simple melding of tradition and modernity aptly suits the mood at the moment. we are all looking to a brighter future.” Light the way, Gareth.

Photo: Courtesy of Topshop

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