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Georg Jensen’s Madison Ave. Refurb

November 12, 2008 5:29 pm

Earlier this year, Copenhagen was named the world’s most livable city by Monocle magazine. With their newly remodeled Madison Avenue boutique, silversmith Georg Jensen is extending some Danish warmth and hospitality to cool New Yorkers. Featuring a sleek, glass-walled fireplace, shag rugs, Scandi-modern furnishings, and barlike counter, the shop is a cross between a museum and a streamlined Scandinavian home of the sort that fill the pages of design magazines and that make Tyler Brûlé coo. Jensen’s U.S. president James Crespo is positive about the brand’s expansion, despite the shaky economic time. “A brand like ours is right on target with how people are feeling right now,” said Crespo. “They want the reassurance of something that has longevity. Our products are literally handed down from one generation to the next.” And who wouldn’t want to make room on the family shelf for a sinuous “pregnant duck” pitcher or stainless-steel frog paperweight by Jensen designer Henning Koppel? A newly re-issued Astrid Fog valentine pendant doesn’t make a shabby soon-to-be heirloom, either. Home, after all, is where the heart is.

&8212;Laird Borrelli-Persson

Photo: Photo: Graham Lott/Courtesy of Georg Jensen

tags: Georg Jensen