August 31 2014

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Miu Miu’s Decade-Plus of It Faces


Miu Miu opens its doors tomorrow on 57th Street, in Jil Sander’s old digs, with a nearly 5000 square-foot space over three floors dedicated to the label’s sweet-yet-subversive wares. But it’s a sneak preview of images that will be on display on the store’s third floor that may really get the Miu Miu-philes going—and remind them why they love the don’t-call-it-secondary line ever so much. The gallery features morphed photographs from the label’s past campaigns—also seen at the Spring 2009 show—an exclusive group dripping with It-ness that includes Selma Blair, Lou Doillon, Kirsten Dunst, and Vanessa Paradis. It’s an excellent and educational walk down Miu-mory lane—and a reminder of why hunting for the name of the brand’s next face is one of the fashion fluent’s favorite sports. For your enjoyment, here’s a little blast from the past: Chloë Sevigny shot by Juergen Teller for Spring 1996, at left, and the morphed image at right.



Photo: Courtesy of Miu Miu


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