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Net-A-Porter Gets (Even More) Organized

November 19, 2008 2:52 pm

It always seems as if e-tailer Net-a-Porter is pretty nimble in staying a couple steps ahead of our online needs, helpfully aiding any laptop shopping ventures to function successfully with the least frustration. Today, the site launches another feature that will make getting a fix of Roland Mouret or Rick Owens even easier for NAP addicts the world over: seven boutiques organized by type. There’s the Essentials shop with those workhorse basics like black cardigans from Vince; a Vacation store that covers both snow and sand; a Salon with serious soigné fashion; and the Cutting Edge corner with seriously cool fashion. “We wanted to re-create the in-store shop floor experience by aligning relevant designers,” explains founder Natalie Massenet. “It personalizes the shopping experience and provides customers with an instant connection to the product as they immediately identify which boutique is relevant to them.” Still, there’s no rule decreeing that the Salon girl can’t click over to the Cutting Edge side, and vice versa.