SLS: It’s Angeleno For Elegance
They’ve tackled L.A.’s fickle dining and nightlife scene, and now the creative forces at SBE have officially entered the hotel game with the opening of SLS Hotel at Beverly Hills at La Cienega and Burton Way. “We’ve teamed with the best minds and companies in the industry,” says SBE’s CEO, Sam Nazarian, the man responsible for hot spots like Katsuya Hollywood and XIV and for the coup of locking in visionary designer Philippe Starck for a 15-year exclusive with SBE for the U.S., Mexico, and the Caribbean. As for the hotel’s name, Nazarian explains, “SLS is not an exact acronym for anything in particular, but it will become synonymous with timeless elegance.” It’s an ambitious goal but one that appears well on its way to happening, with 297 minimalist rooms in a serene palette of grays and greens. Of course, that serenity is punctuated by Starck’s witty details like trompe l’oeil floating beds, giant potted plants, and a PETA-friendly solid glass deer head over the fireplace. The hotel’s 11,500-square-foot public lobby, dubbed the Bazaar, allows for dining, cocktails, lounging, and shopping (a retail concept from Moss), all in one sweeping, Starck-designed environment. And Nazarian has assured that the food transcends typical hotel cuisine. Famed Spanish-born chef José Andrés is responsible for the traditional and modern tapas dishes at Rojo y Blanca, while Bar Centro serves caviar, raw bar selections, and SBE’s signature master-mixed cocktails featuring herbs and organic emulsifiers.
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