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August 28 2014

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What Recession? Graff Hosts Billionaire Boys’ Club

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Diamonds might be a girl’s best friend, but the opening last night of London-based diamond dealer Graff’s New York flagship boutique drew some of the wealthiest and most philanthropic men on the planet. And their wives, of course. Crowded into the sparkling Madison Avenue store were Eli and Edythe Broad, Naguib and Ghada Sawiris, Jonathan and Lizzie Tisch, David and Julia Koch, and Peter Brant and Stephanie Seymour, to name a few. “We’ve had a record six months,” said Laurence Graff. “Not in spite of the credit crisis but because of the credit crisis.” He continued, spelling out the jeweler’s clearly winning take on navigating global economic discord: “In times of chaos, you have to go back to the basics, one of which is treasure. Treasure never becomes worthless. And that’s what we sell.” Graff set the scene with bejeweled models in midnight black Roberto Cavalli gowns posed atop pedestals for the admiring eyes and a string quartet playing classical compositions of rock ‘n’ roll favorites. The latter fit well with Ann Dexter-Jones’ high-low look. Arriving at the glitzy soirée, the lovably bohemian social exclaimed, “Here I am among these billion-dollar jewels in my jeans!”

Photo: Billy Farrell / Patrick McMullan

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