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subscribe to style file blog via RSSYohji Floats Onto Rue Cambon
November 14, 2008 4:39 pm
It took Yohji Yamamoto over four years to zero in on exactly the right Paris address after his Rue de Grenelle shop closed. On Thursday night the designer was on hand for the opening of his new European flagship in the heart of the city, at 4 Rue Cambon. Guests like Carla Sozzani, Azzedine Alaïa, Vincent Darré, Sarah Moon, and Dominique Isserman milled through the three-level space. It’s the latest in the designer’s “white box” store concept, which includes a gallerylike ground-floor space studded with mannequins and a “relaxation corner”-cum-jewelry counter upstairs. It is here that Yamamoto is adding another aspect of white to his repertoire— a custom bridal gown service offered exclusively at the Rue Cambon outpost. (Dresses start around $3,500, for those of you who are recently betrothed.) Surveying the white origami filter window dressing that shields the interior from the street, architect Sophie Hicks explained, “Yohji is Paris but he is not of Paris. So I wanted to create the feeling of floating. We are on the street, yet at a distance from the city.” Yamamoto added, “When [Sophie and I] met, we spoke of nothing in particular, but instinctively I knew she could do it.” And how did the designer feel as he looked around him? “Surprised,” he said with a smile.
tags: Yohji Yamamoto
