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At Last, Some Nice (Collective) Girls

December 3, 2008 10:21 am

San Francisco-based Nice Collective has been making some of the most coveted menswear around for about a dozen years now, so the launch of the brand’s womenswear line is, to put it mildly, way overdue. The wait ends this fall, as the first official women’s collection ships to stores. But why, a female fan of the brand’s ultra-refined basics must ask, did we have to wait so long? “We actually started out designing both women’s and men’s clothes,” explains co-founder Ian Hannula. “But that was back when we were just making deconstructed tees and things like that.” He continues, “By the time we started taking the clothes more seriously, it had become pretty obvious that we could only be serious about one thing.” Hannula and partner Joe Haller decided, obviously, to focus on menswear—though, as the brand ramped up, they’ve released the odd women’s piece. “Generally, it’s been something adapted straight from the guy’s stuff,” notes Haller. “Same idea, same fabric, but cut for a woman. The response was always great but now it finally feels like the right moment to do something more emphatic.” The collection is heavily populated by sharply tailored, detail-driven pieces with a utilitarian point-of-view, which Haller and Hannula agree is meant for a girl with not only a tomboyish sense of style but also a distinctly masculine approach to shopping. “Guys will stick with one look,” comments Haller. “You’ve got to give him a good reason to switch his jeans, and you’ve got to give him new jeans that’ll endure.” “I think,” interjects Hannula, “we’re starting to see more girls who shop that way, too. They don’t want to look trendy. They just want to look good.”